Recently, Apple told about the main reasons that they reject many apps. Apple is one of the best companies in the world and it is known for its high standards and difficult policies for app developers. There are still many app makers that cannot pass the Apple’s app review process in order to have their app in App Store. As an app developer, you can never say how long it will take from the reviewer to accept or to reject your app. So, in order to be successful in the review process and to be accepted, there are some top 10 common mistakes that you should avoid. These mistakes are:
1. Apps are not of a great value to users
One of the policies of Apple is that if an app doesn’t provide enough value to users , if it doesn’t include much functions and useful content and if it’s just for few users, it can be easily rejected. The reason for this is to not make users spend a lot of time on apps that have no value.
2. App crashes or there are still bugs
The users are in the first place for Apple, so it doesn everything to ensure the satisfaction of its users. So, if your app contains some bugs or if it crashes every single minute, it will definitely be rejected. Thus, before introducing your app, ensure that it works without problems.
3. Misleading apps
There are many apps that are great in description but are nothing in use. These apps promise many features to users, however when a user downloads it, he/she can’t see those features. So, this is one of the main reasons for being rejected and Apple is very strict about it.
4. Unclear user interface
Apple is much stricter when it comes to user interface or UX. If the interface of an app isn’t designed in a way, that would be easier for users to understand, Apple will definitely reject it. Apple has some guides of user interfaces for app developers and Apple encourages them to use these guides in order to avoid mistakes in their designs.
5. Information is not accurate
Before submitting the app, you should make sure that it contains all the relevant information and details of it. If there is a need for signing in, app developers should include username and password, if there is a special way to use the app, it should be explained or the tutorial should be provided. In addition, the contacts of app developer should also be accurate.
6. Web content in the apps
Another mistake that app developers make is putting web content or web links in an app. The thing is that you just can’t submit apps that just have web pages in them. The app that you submit must totally be designed for iOS and have useful features.
7. Description or screenshots are not accurate
In case if the description of an app is not accurate, it will be immediately rejected. In addition if the screenshots of an app are inaccurate as well, it will also be rejected, because the screenshots are the guide for using the app, and if they are inaccurate it means that the app has no value.
8. Look alike apps
If you submit your app just by renewing the old one, it will definitely be rejected. Each of your apps should have something different in order to have the chances of being accepted. Apple reviewers recommend to combine the similar apps in order to make the review process easier.
9. Broken links
Your app will be immediately rejected if it contains link that are broken. So, before submitting the app, make sure that all the links work and that they contain accurate info.
10. Useless advertisements in an app
As an app developer, you can add some ads in your app as it’s acceptable. However, there are some requirements that you should meet. If your app uses the Advertising Identifier, the advertisements should be in a proper way. However, if you say that you don’t have ads but Apple discovers them, your app will definitely be rejected.
So, here are the main 10 mistakes to avoid when submitting your app. Now, when you know these tricks, go and design your app in a way that will make it difficult for Apple reviewer to reject it.
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